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NBC Universal announced details of the "Heroes World Tour" presented by Nissan, the first global marketing initiative of its kind, as 12 cast members ofthe Emmy Award-nominated drama will travel to eight countries around the world in eight days, beginning August 26, 2007.
{sidebar id=1}The promotional tour celebrates the launch of "Heroes" Season One DVD and HD DVD on Aug. 28, the Second Season Premiere on NBC, Sept. 24 at 9:00 p.m. ET and the debut of the show in multiple international territories. NBC.com will be the online destination for fans following the "Heroes" global adventures (NBC.com/Heroesworldtour) with daily postings and exclusive video of the cast's adventures. NBC Universal unveiled highlights of the ambitious worldwide itinerary and upcoming events taking place throughout Europe, Asia and North America. The announcement was made today by John Miller, chief marketing officer, NBC Universal Television Group, Tim Kring, creator and executive producer, "Heroes," and Kathryn Fields, spokesperson for Nissan.
"Capitalizing on the domestic and ever-growing international groundswell of popularity for the epic series, the 'Heroes World Tour' presented by Nissan is a full-throttle effort to utilize all the assets afforded by NBC Universal, to celebrate the global spirit of 'Heroes' fans everywhere and to further grow this incredible franchise in the worldwide marketplace," said Miller.
"The message of 'Heroes' has always been about our world being a completely inter-connected place and this world tour is a celebration of that spirit," said Tim Kring. "We're all very excited to embark on this adventure next week and eager to hear from fans everywhere, whether they are already viewers, fans who are just discovering our show
internationally or people buying the DVD."
"Nissan was the sole advertiser in last year's series premiere and since then Nissan has been fully integrated into every aspect of 'Heroes.' It only makes sense to continue our innovative partnership with the 'Heroes World Tour," said Kathryn Fields, spokesperson for Nissan. "The overwhelming success of the series gives us the opportunity to connect with the ever-growing, passionate audience it provides."
The tour has been split into three legs with four cast members traveling to each destination.
Europe-
-Munich (8/26-8/27
-Paris (8/28-8/29)
-London (8/30-9/2)
Cast Members: Jack Coleman ("H.R.G."), Hayden Panettiere ("Claire"), Adrian Pasdar ("Nathan"), and Milo Ventimiglia ("Peter") with executive producer Dennis Hammer
Asia-
-Tokyo (8/26-8/28)
-Hong Kong (8/29-8/30)
-Singapore (8/31-9/2)
Cast members: Greg Grunberg ("Matt"), Ali Larter ("Niki), Masi Oka ("Hiro"), and Sendhil Ramamurthy ("Mohinder")
North America-
-New York City (8/27-8/29) - The backdrop of Season One -Toronto
(8/30-9/1) Cast members: Noah Gray-Cabey ("Micah"), James Kyson Lee ("Ando"), Zachary Quinto ("Sylar"), and Dania Ramirez ("Maya") with co-executive producer/writer Jeph Loeb and acclaimed graphic novel
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