Win some Campbell's Soup Bling and join the fight against heart disease. (Updated With Prize Images)

As much as I might be a cold hard cynical film geek I am a sucker for charity or awareness campaigns. ..like that time I gave my ATM card to that one legged unemployed stripper..see I'm a geek with a heart of gold.

Naturally it wasn't long before The Campbell Soup Company was knocking on my door asking me to raise awareness about their fight against heart disease in women.

Along with the latest info they sent over some details about the contest (See Below) they'd like to offer up to our readers, take a read below and visit the website for more details about how you can help in the fight and find more healthy choices for yourself and your family...then enter the contest at a chance to win some BLING!

CAMPBELL SOUP COMPANY AND SINGER TONI BRAXTON TEAM UP TO SHINE THE SPOTLIGHT ON HEART HEALTH

Toni Braxton to Kick Off Heart Month by Wearing Special Red Dress Created by Designer

Lisa Perry; America to Choose Dress to Help Raise Funds for American Heart Association's Go Red For Women

The fight against heart disease, the number one killer of women, is an issue Campbell Soup Company keeps close to its heart. In 2008, Campbell is teaming up with six-time Grammy-award winner Toni Braxton and designer Lisa Perry to support the American Heart Association's Go Red For Women movement.

Perry created three exclusive Campbell's red dress designs, and America is invited to vote on its favorite by visiting GoRedWithCampbells.com from December 20, 2007 ? January 30, 2008. For each vote cast, Campbell will donate $1 to the American Heart Association (up to $100,000). The winning design will be unveiled by Braxton at the Woman's Day Red Dress Awards to kick off American Heart Month (February).   

Braxton was diagnosed with pericarditis, a form of heart disease, in her early 30s. Today, she leads a full and rewarding life and wants to help educate others. "As a survivor of heart disease, I am proud to work with Campbell to support the American Heart Association?s Go Red For Women movement to raise awareness and funds for a cause that is quite literally close to my heart," said Braxton. "When I was diagnosed, I had to make important, long-term diet and lifestyle changes. I hope my involvement with this campaign will emphasize the importance of identifying and reducing heart disease risk factors and motivate others to take action to protect their health."  

Pop Art from the Heart: Lisa Perry Donates Designs Known for her "pop-art" designs and bright colors, Perry is a passionate collector of vintage couture who is inspired by bold imagery from the 1960's. In the three red dresses she created, Perry united the red dress as a universal symbol for women and heart health, with Campbell's rich red dress history. Since the 1920's, women in red dresses were often featured in ads for Campbell's soup; in the 1960?s, Campbell created a tent-style paper dress premium that featured iconic red and white soup labels. It originally sold for $1 and two proofs of purchase; today it's a collector's item, selling for up to $13,000 at prestigious auction houses.  

Perry in fact, owns one of the historical Campbell?s pop-art paper dresses. "I grew up loving Campbell?s soup and I have a strong connection to the 1960?s iconic pop-art soup can image," she said. "It is truly an honor to donate my time and talents to help Campbell raise awareness of heart disease."

Campbell's Commitment to Health and Wellness: Campbell has pledged a multi-year commitment to raise more than $1.8 million for the American Heart Association?s Go Red For Women movement. But Campbell's commitment to heart health begins with the foods it makes. "As part of Campbell?s long standing commitment to health and wellness, we?ve offered heart-healthy soups and beverages for more than 25 years," said Kelly Berrie, Business Director for Campbell's Wellness Team. "Supporting the American Heart Association's Go Red For Women movement is a natural extension of our efforts to nourish people's lives and provide them with easy, great-tasting ways to eat right to help protect their health."  

"With today's busy lifestyles, it's important for people to have heart-healthy food options that are convenient and taste good so it's easier for them to eat better and live healthier," said registered dietitian and author, Elizabeth Somer. "That's why heart-healthy varieties of soups, beverages and sauces that feature the American Heart Association's heart-check mark are terrific choices."

More than 60 Campbell products meet the government criteria for "healthy" foods and display the American Heart Association's heart-check mark. These include 24 Campbell's "Healthy Request" soups, which have added a one-of-a-kind lower sodium natural sea salt to deliver great taste with up to 50% less sodium than their original counterparts, and V8 100% vegetable juice  which reduced the sodium content last year to meet heart-healthy standards.  

Visit GoRedWithCampbells.com for more information on Campbell products, tips for leading a heart-healthy lifestyle, and for a variety of healthy recipes.

Contest Info: The Film Geekz is giving away an official "Go Red Campaign" Prize Package including: Black Campbell's Can Bling Bags, Large Campbell's T-Shirts and Tear Pads! Contest Ends 02/29/08.

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